Companies rely heavily on Customer Relationship Management (CRM) technology tools to manage interactions with current and future customers. CRM software deploys technology to organize, automate, and synchronize sales, marketing, customer service, and technical support plus manage customers, records, and their surveys.

Intellilink recognizes that the customer is the MOST key factor of any business, and relationships with new and prospective customers are vital to your business.

That is why the main objectives of Intellilinks’s innovative CRM strategy and expertise for you work to:

  • increase your business efficiency
  • effectively distribute the workload
  • increase your return on investment and profit margins
  • retain existing customers and induct new ones

Benefits of CRM Development Services

  • CRM can track customer activity at each end point.
  • CRM tracks customer’s Purchase and Sales habit.
  • CRM can generate and record the history of Purchase Orders, Sales Orders, and Invoices.
  • CRM enables Cross selling or Upselling by providing historical data.
  • CRM systematically tracks customer communication, problems, and solutions.
  • CRM helps to generate sales forecasts based on Customer Feedback and Communication.
  • CRM easily identifies the target audience for products, based on their purchase history.
  • CRM helps the organization prevent gaps in customer service due to attrition as your business has historical data of all customers.
  • CRM aids executive leadership in identifying, preventing and effectively addressing recurrent obstacles in business processes allowing for smooth functioning.

Intellilink’s CRM Solution Development Services

End-to-end CRM application development

With expertise in custom software development we can create a feature-rich CRM application for your organization. Our team has experience of building CRM applications for BPOs and corporate.

Open source CRM solution development

Based on your requirements we can identify the best open source solution for you and then configure and customize it for your needs. Our team has expertise in creating many CRM solutions using SugarCRM.

CRM solution customization

If you have already implemented a CRM solution and you want to customize it for your company's specific needs, then we can help. Our technical know-how in multiple operating systems, programming languages, application servers, and database management systems helps us in creating tailored solutions.

CRM application upgrade and maintenance

If you want to upgrade to a newer version or another CRM application, our team can enable easy transition without any loss of data and productivity. We will build the upgrade and test it before implementing it on your system to minimize downtime.

Benefits of using Intellilink’s CRM Development

Intellilink ensures that you will receive the following ERP and CRM Development benefits:

  • Cost effective ERP and CRM Solutions.
  • Web based CRM development.
  • Saves time and expenses in implementing innumerable business processes.
  • Management can make faster decisions and fewer mistakes.
  • Information is clear and visible across the company.
  • Sales forecasting benefits highly from this integration.
  • Order and revenue tracking are easy to manage.
  • Chronological history of every transaction can be monitored through data compilation.
  • Eliminates the need to synchronize changes between multiple systems.
  • Consolidates all applications pertaining to finance, marketing, sales, human resource, and manufacturing.
  • Protects important data by merging numerous security systems into a single structure.
  • Simplifies standard product naming and coding.
  • Improves the quality and efficiency of any company.
  • Results in better outputs.
  • Makes your company more agile and increases adaptability to change.

How it works?

  • Communication- the exchange of information that bridges the two ends
  • Efficiency- improving Front end (Sales, service, marketing) productivity
  • Effectiveness- enhancing productivity in front of the customer
  • Decision making- leveraging on the information for setting future directions
  • We offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries.

Banking & Financial Services

Customized customer account openings, fraud detection and sales force automation for various brokering products.


New customer acquisitions, multiple line of business management, agent lifecycle support and streamlined customer claims.

Energy & Utilities

Contact center, self service solutions and customer analytics.

Life Sciences & Healthcare

Key account management solutions, self-service portals, territory alignment applications and business intelligence.

Retail & Hospitality

Full-featured transactional loyalty management


Integrated license and entitlement management solutions.

We work with a wide range of CRM products, including Oracle Siebel CRM, Oracle OnDemand, Microsoft CRM, Amdocs,, Right Now and Cegedim Dendrite. Our services run across the system development lifecycle from development, implementation and maintenance to testing, upgrades and managed services.

Sales Management

Improve customer interactions and boost revenues with sales management tools for compensation, territory management, partner management and sales performance management.

Customer Support & Services

Improve your customer experience by using our case management, field service management and self-service management solutions.

Marketing Automation

Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.


Automate business processes and increase productivity using proven BPM workflow management tools and integration software packages and our cross-industry expertise.

We have rich expertise and experience in addressing various business challenges across the gamut of Customer Relationship Management. Our cross practice collaboration ensures delivery of value added services in every implementation. We help empowering our customers to sell better, service faster and create differentiated experiences across their customer touch points.

Design Services

Cloud or On-premise bringing in CRM best practices.

Configuration / Customization

Templatized configuration of CRM platforms help you optimize time to Go-Live considerably.


Indigenously developed frameworks, accelerators help you integrate your CRM platform with a plethora of back end enterprise / legacy / middleware systems.


Robust Cloud based testing frameworks ensure quality deployments much to your satisfaction.

Data Management

Migrating data from legacy to CRM and from enterprise systems to CRM is always a challenge. Our accelerators help you in seamlessly migrating your data besides ensuring data quality.

Post a successful CRM implementation, conscious efforts need to be made to ensure quick and complete adoption and maintain the system for sustained competitive advantage. Intellilink provides a Framework with a single integrated window to monitor, manage and evolve your CRM ecosystem. The Key services provided are:

  • User adoption strategy & programs
  • Helpdesk support
  • L2, L3 support with SLAs
  • Incident & Problem management
  • Change management
  • Release management

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